About

About Us

OUR MISSION

At Biotb, we report with empathy and put people at the heart of every content. We take a people-first approach in everything we report, be it Health and Fitness or lifestyle and Healthtech and we cover real stories about real life. Regardless of who you are, where you live or what you believe, you can count on Biotb to help you navigate what’s happening in the world in healthcare and allied disciplines, and how it affects you. We consider the needs, passions and curiosity of our readers in all of our health blogging. If something matters to our readers, it matters to us.

At Biotb we:

• Listen to our readers and cover the topics that matter to them;
• Cover a diverse range of topics and different perspectives in a sincere, relatable voice;
• Are truly both global and local, with locally staffed medical info-rooms and editions world over.
• Include a diversity of voices that are not always part of the discussion.

OUR COMMITMENT TO INCLUSIVITY

We believe diversity, in who we are, how we tell our stories, and among the people we write for,  is critical to our mission. We aim to write for, and not just about, those left out of traditional power structures; to approach stories inclusively; and to serve a diverse audience with content that matter them. This means including a diverse range of voices in our reporting, actively pursuing diversity in our medical info room, and listening to our readers and viewers to make sure we're as open and responsive as possible.

STANDARDS, CORRECTIONS & DISCLOSURES

Biotb endeavors to be accurate in its reporting, transparent and thorough in its sourcing, and fair and independent in its analysis. Biotb strives to verify and corroborate information via multiple sources whenever possible.

Biotb grants anonymity to sources so they can provide information in the public interest without putting themselves at risk.

 Biotb does not grant anonymity to sources so they can avoid accountability for their opinions.

Biotb works to correct any misstatements in a timely manner, with a correction note appended to the bottom of an article to indicate what has been fixed and how. More prominent notices may be included for more egregious errors.

Biotb will only retract an article after extensive review by a senior editor has found fundamental flaws in the reporting, and always with an editor's note.

Biotb includes labeling to indicate when an article is opinion or advertising content (including sponsored content), and we disclose relationships with outside partners who may underwrite any area of coverage.

Our write-ups ate not medical advice and one must consult an authorized practitioner before acting upon any information.

Biotb is owned by digital content for online publication